Client: Phoenix Committee on Foreign Relations
Scope of Work: Photo & Video
CASE STUDY:
KEY NEED:
The Phoenix Committee on Foreign Relations aimed to increase engagement across their social media platforms to raise awareness of their brand, events, and mission. To achieve this, they partnered with Songbird Productions to create reels, videos, photos, and visual campaigns.
“Our primary goals in creating videos and photos of our events were to professionalize our presentation and enhance PCFR's outreach efforts. By capturing high-quality visuals, we aim to better highlight our programs, attracting new members, sponsors, and partners by demonstrating the value and appeal of our organization. They also help us to create a visual archive that documents our past events.”
- Caitlin King Khoury (PCFR)
NEEDS MET:
“New photo and video content helped us increase our click through rate on our email campaigns by 13%.”
181%
increased engagement/ accounts reached
124%
increased engagement
26%
increased link clicks
67%
increased impression engagement
“Songbird helped us reach our goals by creating a beautiful promo video that we used at the International State of the State program, on our website and social media channels to drive membership and engagement in PCFR. Gorgeous photos and videos of our season's events have elevated our marketing and given us the visual tools to showcase the vibrancy of our community. This professional imagery has significantly increased participation and enthusiasm among our members, allowing us to effectively communicate our mission and the value of being part of PCFR.”
- Caitlin King Khoury (PCFR)