CASE STUDY:
Client: Arizona State University Scope of Work: Video
KEY NEED:
Arizona State University (ASU), the nation's top school for innovation, partnered with Songbird Productions to create ASU Tech Talks—a series of engaging videos showcasing ASU's leadership in artificial intelligence (AI). Featuring interviews with top AI experts, these videos highlight ASU's cutting-edge advancements and applications in AI, reinforcing the university's commitment to inclusion, diversity, research, and higher education across social media.
ASU’s goal was to “promote AI literacy by sharing insights on the latest technological advancements and trends, particularly focusing on how ASU is adapting AI across the enterprise.”
NEEDS MET:
ASU created a page on their website to host this video series, which now has the third highest engagement!
Managed the entire production process
Worked closely with ASU to ensure the content accurately represented the university's AI initiatives
The production included pre-interview research, aiding in scripting, filming, editing, and post production work to ensure each video was polished and professional
Conducted in-depth interviews with ASU faculty and researchers, delving into various aspects of AI research and application
Presented insights in a way that was both informative and engaging to a diverse audience
Songbird Productions’ Contribution:
Songbird Productions were also able to highlight “technologists from various departments and our AI Acceleration team, showcasing ASU's wide-ranging expertise” which was able to contribute heavily to increasing ASU’s credibility and reputation within the AI sphere.