CASE STUDY:
Client: Arizona State University Scope of Work: Video
KEY NEED:
Produce a video that tells the inspiring story of two women who escaped Afghanistan during the Taliban takeover and showcases the impact of the ASU-Arista partnership. Songbird Productions’ video creation focused on highlighting the partnership between ASU and Arista and how the partnership between the two companies are opening up doors and opportunities for ASU students.
NEEDS MET:
This video received a standing ovation at a conference with ASU and Arista. Later, the video was published on social media which led to higher engagement on ASU's social media.
2,005
impressions
clicks (50% higher than average)
61
reposts (60% higher than average)
61
Tina Miller, the executive director of communications, stated that, “Songbird Productions was instrumental in helping us achieve our goals” and that Songbird helped “demonstrate the real-world applications of this partnership.”
Are you ready to showcase your company’s talent?